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Business Reading With Wemla

31 August 2020

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Welcome to “Business Reading With Wemla”, a free challenge! Entrepreneurs are so busy people that sometimes we forget to refill the well of knowledge by doing some proper reading. Going from nothing, or just a tiny bit of skim reading, to full-fledged deep reading where we experience focus and clarity of mind takes practice. Autumn and winter 2020 is hence dedicated to one free business resource a week, so join us!

Business Reading challenge

The Challenge

We start on 1 September 2020 and end on 31 December 2020. Days are the easiest to recall, weekly rhythms look different around the world, and so it’s decided by yours truly that we progress this way:

  • Days 1-7 of a month: first article
  • Days 8-14: second
  • Days 15-21: third
  • Days 22-28/30/31: fourth

There’s nobody keeping track of your participation if you decide to join, but on days 1, 8, 15, and 22 I’ll announce that week’s reading material.

What we will rotate between are the four following magazines: Entrepreneur, Fast Company, Harvard Business Review, Inc. Magazine, and MIT Sloan Management Review.

Want to skip one or several for some reason? Read something else instead! And share with the rest of us!

What Deep Reading?

It’s where the brain gets all the exercise it needs. Skim reading is the beginning of the end and most of us could do with less fluff, more substance.

Opinion pieces are important especially as conversation starters, but as a scientist I freaking love facts. The extra nice thing about magazines is their editorial standards, so stuff normally gets to the end whilst having made some sort of point that with luck may be half-original.

As for focus, skimming by nature is so “efficient” that depth of thought rarely is reached. We get ideas, nuggets of something bigger, but never quite enough to put pieces together and synthesise anything unique.

If your brain is totally out of shape academically speaking, this was made for you. It calls your name like a siren does. Come on, join in. You may even have some fun and get to know other not-so-formal (corporate misfit is such an ugly expression) individuals in the process.

The Support PDF

I made a 2-page PDF in a few swooshes on the iPad. It’s free for personal use and you may download it below. Have your friends join us via this blog post if they want a copy, okay!

If you’re familiar with GoodNotes, I suggest creating a notebook specifically for this project.

If you have no idea of what I’m talking about, head over to the email course page where our free “Getting Started with Digital Planning and the GoodNotes App” is waiting for your signup.

Now What?

Follow us on Instagram and Twitter for latest news on this challenge! I’ll post the new link each morning (European time) on the first day of a new reading week. The first link is up tomorrow 1 September.

I’m open to hosting Twitter chats if there’s interest in talking live with more people simultaneously. We might as well connect with similarly thinking people (ambitious and knowledge-driven) while we’re at this, but as most know business relationships take a while to build organically and through lightweight business talk new trusted connection may develop eventually.

Post thoughts and tips in the comments below!

Business Reading With Wemla
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Entrepreneurship · Leave a Comment

About Nina Martin

As a parallel entrepreneur I am Managing Director of Wemla and a sole proprietor of three brands. My current coaching certificate is Certified Professional Coach, CPC. Business is inspirational because it's all about people, once words and concepts are set aside. Why do we buy, why not? What makes us happy customers? And how does sustainable development fit into all this?

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