Have you ever felt like a sales person ignores you completely, looks you up and down a couple of times only to dismiss you as not interesting enough? And how about online shopping, can it be hard to find your way around web shops? There is no business without customers.
Businesses tend to forget about the customer, as utterly shocking as it may sound. Yet every effort should be made with the dream customer in mind. What do they like? How do they like to shop? What problems do they have that you can solve or help them solve?
Have you asked them recently what they would want and/or need? If no, why not? Asking means receiving replies means direct, valuable and actionable data.
Why keep creating products and services that few want? And how about when something screws up, are you prepared? Do you push blame onto them or have a process in place with aim to fix things as swiftly and smoothly as possible?
We think of customer experience as their journey through our marketing and sales processes, and how they feel when engaging with automated or individual content. We think of customer service without forgetting all team members and their part in it: everyone counts, everyone is a face outward. We think of customer loyalty and customer satisfaction.
We want to like our customers and want to help you like (or love!) yours as well. Start from your own experiences, that is as great a place as any to flip around the view of your whole business. Thoughts?