“Oooh, but I hate selling! I can’t possibly put myself out there! And what exactly is marketing? It’s so icky when people try to force you to buy stuff.” Yes, you can put yourself out there, and we will show you step by step how not to gross out your potential customer.
Marketing Versus Sales
The line between marketing and sales is quite fluid, but what matters is that you find your potential customers, know how to attract them enough to become return customers, and finally how to find out what they really want.
Maybe you have heard of terms such as customer avatar, segmentation, targeting, positioning, or sales funnel? Being confronted with all of them at once can be too much, but we will break down concepts in condensed blog posts.
If you have tips for topics, please share them in the comments below!