Who wouldn't want a satisfied customer? And who wouldn't want them to be even happier, a delighted customer? These are well established concepts of customer experience (CX) and extremely important to get just right, if you want repeat business. And once a customer is hooked, they'll do some of your marketing for free–and bring friends with them. In this post: Background Customer
The Happy Customer: Customer Acquisition, Retention, Switching And Relations
Today we are going to talk about four different aspects of the connection between companies and their customers: customer acquisition, customer retention, customer switching and customer relations. Notice that customer can mean any of the four types we defined in our blog post "What Is Customer Experience Or CX?", not just consumer as in business-to-consumer, B2C. The implications of these
The Happy Customer
Welcome to our series of blog posts on beginner-level customer experience as defined by marketing when the customer is put in focus! We'll walk through concepts such as customer retention and customer loyalty programmes to make sure you and your team all mean the same thing when meeting to plan for the present and future. Customers are one of the most important assets yet many companies still
5 Reasons Why You Should Love Competition
Outsmart the competition, sell more than the competition, grow bigger than the competition, get more funding than the competition! Competition, competition, competition. Bad, elbow tactics, win, win, win. No, let's talk about why you should love having competitors to pull focus back on yourself in strategic thinking! We will walk you through five different angles of viewing your competitors as an
What Is Customer Experience Or CX?
Since the definition of customer experience seems challenging still and so many businesses only are starting out on improving their version of it, we want to talk about it today. Customer service is only a small part of it and there is most likely room for improvement in your business, too. We know we have quite a bit of work to do here still and the feedback box should never close, so let's dive
5 Reasons Why We Built Our Own First Website
Deciding whether to build your own website as a new entrepreneur, or a small-business owner expanding to an online presence, can be a daunting prospect, but there are benefits to it. Hiring a professional if you have the means to do so still means quit a bit of work on your own part, and we want to reflect on both alternatives as well as share five reasons for doing it ourselves for
Customer Service When An Online Order Goes Missing
We have a great example of online shopping gone really badly for you to peruse. It involves a store located outside of the country, a local carrier and a shipment not delivered. We also have twelve lessons learned for you to ponder to avoid making similar mistakes and thereby causing the customer experience to reach an appalling low. Let’s jump right into this first case of
Introducing Customer Experience
Have you ever felt like a sales person ignores you completely, looks you up and down a couple of times only to dismiss you as not interesting enough? And how about online shopping, can it be hard to find your way around web shops? There is no business without customers. The Customer Businesses tend to forget about the customer, as utterly shocking as it may sound. Yet every effort should be