An image captures a lot of what you want your customer to know about a product, so be sure it shows the right things. Learning to think in greater detail about the visual representation of your offerings will help you verbalise them better for those with visual impairments, too. Here we present some of our very best tips for moments when you may feel uncertain about your product photography, or ... View Post
Topics on marketing & sales collected from our different blog categories.
5 Alternatives To Giving Your Products Or Services Away For Free
Free is wonderful, but it doesn't work in every situation, especially not when you're short on cash or worried about your personal finances in the near future. So how can you energise your sales in other ways? We've compiled five easily implemented alternatives to free products or services that will charm your customers and help spread the word about your business. Free Shipping Who doesn't ... View Post
Marketing Basics: STP Or Segmentation, Targeting And Positioning
Who should you sell to, when "Everyone!" means you sell to no one? Here's where marketing strategy, the second step of the marketing process, and its segmentation, targeting and positioning comes in. Our blog post "Marketing Basics: The Marketing Process In Five Steps", the first post in this series, will give you more tips on what marketing strategy means and covers, but for now we'll focus on ... View Post
Marketing Basics
Welcome to our beginner-level series on marketing! Academically defined, marketing is the only revenue-generating function (sales are considered part of the marketing process) and as such what makes or breaks a firm. Give yourself a chance to not only succeed but skyrocket the profitability of your small or bigger business with our help! You'll find the growing collection of blog posts in this ... View Post
The Happy Customer: Customer Acquisition, Retention, Switching And Relations
Today we are going to talk about four different aspects of the connection between companies and their customers: customer acquisition, customer retention, customer switching and customer relations. Notice that customer can mean any of the four types we defined in our blog post "What Is Customer Experience Or CX?", not just consumer as in business-to-consumer, B2C. The implications of these ... View Post
Marketing Basics: The Marketing Process In Five Steps
Marketing your offerings to attract customers happens in a process of five general steps, regardless of size of firm, business model and products sold, but do you know what they are? They seem easy enough, yet bankruptcies happen and companies fail to renew themselves in changing times. We will start by thinking about what marketing even means and then walk through these five steps. Before we ... View Post