Digital marketing can be found left, right and center today. But what is one of the most important key components behind an efficient and successful marketing campaign? The answer is marketing ... Continue Reading
Topics on marketing & sales collected from our different blog categories.
Differences Between Traditional Marketing And Digital Marketing
There are some key differences between traditional marketing and digital marketing that a small-business owner should know. Since each type offers opportunities to catch the interest of potential ... Continue Reading
Marketing Basics: After The Sale
We have arrived at the last one of the five-step marketing process. Curiously it covers activities happening once value has already exchanged hands after the fourth step. This blog post is part of ... Continue Reading
Marketing Basics: Placing The Customer In Focus
Modern marketing has developed from the original product-centric type into a customer-centric approach. Putting the customer in focus requires a deep understanding of not only your product's features ... Continue Reading
What Are Digital Products?
The digital media industry market with all its various digital products is massive and flourishing. What is the digital media industry and what are digital products? What business opportunities are ... Continue Reading
Marketing Basics: The Marketing Mix Or Product, Price, Place And Promotion (4P)
As one of the quickest ways to access marketing, we want to introduce you to the Marketing Mix, also called 4P. The Marketing Mix, while a classic concept, has its limitations in service-based ... Continue Reading
How American Overconsumption Influences Global Business Practices And What You Need To Be Aware Of
It's time to take a few steps back and ask some questions on behalf of the longevity and profitability of your firm. The American input in business social media is extremely strong, not a day goes by ... Continue Reading
3 Quick Tips When Pitching To Avoid Looking Like Spam
Numerous emails are sent to us monthly via our Contact page and not a single one has been taken as anything but spam. Here are our three small but feisty tips how to avoid looking like a spammer. ... Continue Reading
Our Best Product Photography Tips Through 9 Photos
An image captures a lot of what you want your customer to know about a product, so be sure it shows the right things. Learning to think in greater detail about the visual representation of your ... Continue Reading
5 Alternatives To Giving Your Products Or Services Away For Free
Free is wonderful, but it doesn't work in every situation, especially not when you're short on cash or worried about your personal finances in the near future. So how can you energise your sales in ... Continue Reading
Marketing Basics: STP Or Segmentation, Targeting And Positioning
Who should you sell to, when "Everyone!" means you sell to no one? Here's where marketing strategy, the second step of the marketing process, and its segmentation, targeting and positioning comes in. ... Continue Reading
Marketing Basics
Welcome to our beginner-level series on marketing! Academically defined, marketing is the only revenue-generating function (sales are considered part of the marketing process) and as such what makes ... Continue Reading
The Happy Customer: Customer Acquisition, Retention, Switching And Relations
Today we are going to talk about four different aspects of the connection between companies and their customers: customer acquisition, customer retention, customer switching and customer relations. ... Continue Reading