Modern marketing has developed from the original product-centric type into a customer-centric approach. Putting the customer in focus requires a deep understanding of not only your product's features ... View Post
Topics on marketing & sales collected from our different blog categories.
What Are Digital Products?
The digital media industry market with all its various digital products is massive and flourishing. What is the digital media industry and what are digital products? What business opportunities are ... View Post
Marketing Basics: The Marketing Mix Or Product, Price, Place And Promotion (4P)
As one of the quickest ways to access marketing, we want to introduce you to the Marketing Mix, also called 4P. The Marketing Mix, while a classic concept, has its limitations in service-based ... View Post
How American Overconsumption Influences Global Business Practices And What You Need To Be Aware Of
It's time to take a few steps back and ask some questions on behalf of the longevity and profitability of your firm. The American input in business social media is extremely strong, not a day goes by ... View Post
3 Quick Tips When Pitching To Avoid Looking Like Spam
Numerous emails are sent to us monthly via our Contact page and not a single one has been taken as anything but spam. Here are our three small but feisty tips how to avoid looking like a spammer. ... View Post
Our Best Product Photography Tips Through 9 Photos
An image captures a lot of what you want your customer to know about a product, so be sure it shows the right things. Learning to think in greater detail about the visual representation of your ... View Post
5 Alternatives To Giving Your Products Or Services Away For Free
Free is wonderful, but it doesn't work in every situation, especially not when you're short on cash or worried about your personal finances in the near future. So how can you energise your sales in ... View Post
Marketing Basics: STP Or Segmentation, Targeting And Positioning
Who should you sell to, when "Everyone!" means you sell to no one? Here's where marketing strategy, the second step of the marketing process, and its segmentation, targeting and positioning comes in. ... View Post
Marketing Basics
Welcome to our beginner-level series on marketing! Academically defined, marketing is the only revenue-generating function (sales are considered part of the marketing process) and as such what makes ... View Post
The Happy Customer: Customer Acquisition, Retention, Switching And Relations
Today we are going to talk about four different aspects of the connection between companies and their customers: customer acquisition, customer retention, customer switching and customer relations. ... View Post
Marketing Basics: The Marketing Process In Five Steps
Marketing your offerings to attract customers happens in a process of five general steps, regardless of size of firm, business model and products sold, but do you know what they are? They seem easy ... View Post