Welcome To Wemla!
We are a small family business based in Helsinki, Finland that supports entrepreneurs, who want to thrive doing what they love, whilst having time for loved ones, rest, and self-care. We help founders and aspiring business owners strengthen strategy, simplify marketing, and build business skills grounded in academic principles and real-world practice. Turn your great ideas into a sustainable, values-driven firm with us!
Why Doing Business Is Challenging
Running a firm requires far more than expertise in your own field only, yet few entrepreneurs have the time—or energy—to study business full-time alongside everything else.
Strategy stays relevant, but tactics constantly evolve, platforms come and go, and it is easy to feel overwhelmed about where to focus. Amidst endless contradictory advice in social media, losing one’s path momentarily can happen even to the best of us.
We help you cut through the noise, focus on what actually matters, and develop practical entrepreneurial skills faster than formal education—so you can make better decisions with confidence. Slow progress built over time is what creates massive change after all.
What We Do
Our approach values thoughtful progress over constant hustle—going slower today to move faster tomorrow.
We support you by assisting with:
- Strengthening business and marketing strategy
- Clarifying and simplifying your sustainable marketing plan
- Coaching leaders in personal development and decision-making
- Consulting in digital-product creation
- Mentoring entrepreneurs
We are also big on dancing outside of the comfort zone to try new things, test the impact, and adjust as needed. Other people’s “five-step must do processes” most likely will not fit our business model, so learning to think for ourselves is a sensible investment of our time.
Who We Are
Wemla is a small family business founded in 2018 by sisters Nina and Eva. Together, we blend experience from science, global business, and hands-on entrepreneurship.
Nina, Managing Director
- MSc in Biochemistry, studies in medicine.
- Master Certified Professional Life Coach.
- Started in 2011, selling handmade jewellery.
- Now runs two firms with multiple websites.
Eva, Head of Board
- MSc in Business, studied in Finland and Canada.
- Expert in strategy, marketing, and global sales development in industrial goods.
- Employed full-time in a global industrial corporation in marketing (sustainable development, circular economy).
Today, we also own Palapelitaivas, a jigsaw-puzzle shop selling puzzles and paraphernalia to customers within the EU. It is both a hobby and business lab for us, and just like us, you can dream bigger, too!
Let’s Make Business Better—Together!
There happens a lot between a great idea, and income even when you sleep. Let us help you decipher those steps, so they don’t remain a mystery, but become bite-sized actions that slowly but steadily bridge the gap for you. Are you ready to take your firm from good to phenomenal?