Free is wonderful, but it doesn’t work in every situation, especially not when you’re short on cash or worried about your personal finances in the near future. So how can you energise your sales in other ways? We’ve compiled five easily implemented alternatives to free products or services that will charm your customers and help… Continue reading »
3 Ways To Respond To Disaster And What It Means To Expand Your Business Model
When it feels like the world around us is burning and you can control very little, what options do you have for your business? We will walk through the three factual alternatives to respond and offer some ideas if expanding your business model seems a good idea. The intention is not to imply we can… Continue reading »
Introducing Entrepreneurship
There’s more to doing business than what our four previously established blog categories–business strategy, marketing and sales, productivity and customer experience–cover and so we introduce our latest addition: the general category Entrepreneurship! This blog category will be a catch-all container for topics such as mindset and personal development, finance and accounting, website management and graphic… Continue reading »
The Happy Customer: Customer Satisfaction And Delight
Who wouldn’t want a satisfied customer? And who wouldn’t want them to be even happier, a delighted customer? These are well established concepts of customer experience (CX) and extremely important to get just right, if you want repeat business. And once a customer is hooked, they’ll do some of your marketing for free–and bring friends… Continue reading »
Marketing Basics: STP Or Segmentation, Targeting And Positioning
Who should you sell to, when “Everyone!” means you sell to no one? Here’s where marketing strategy, the second step of the marketing process, and its segmentation, targeting and positioning comes in. Our blog post “Marketing Basics: The Marketing Process In Five Steps”, the first post in this series, will give you more tips on… Continue reading »
The 9 Building Blocks Of Business Model Canvas By Strategyzer
If strategy is like a map to use for navigation, the business model is a snapshot in time of how the business currently is working to put strategy into practice. That’s a literal quote from our first post, “An Overview Of Business Strategy For Small-Business Owners”, in this blog series “A Business Strategy Primer”. Strategyzer… Continue reading »
A Business Strategy Primer
Business strategy and strategy in general are among the most abstract concepts when you first start working with them, yet their purpose is far from theoretical, something to remaining impossible to understand and stashed away in someone’s filing cabinet. And it’s a misconception that they aren’t practical. Strategic planning is the most high-level planning you… Continue reading »
Marketing Basics
Welcome to our beginner-level series on marketing! Academically defined, marketing is the only revenue-generating function (sales are considered part of the marketing process) and as such what makes or breaks a firm. Give yourself a chance to not only succeed but skyrocket the profitability of your small or bigger business with our help! You’ll find… Continue reading »
How To Use Apple Pencil And Our Lessons Learned
Are you on the hunt for a stylus? There are other alternatives out there as well when precision work is necessary, but for the Apple fans among us the simple design of an Apple product may call so strongly that we never take those competitive versions into consideration. Last year we wrote “Go Digital, Stay… Continue reading »
The Happy Customer: Customer Acquisition, Retention, Switching And Relations
Today we are going to talk about four different aspects of the connection between companies and their customers: customer acquisition, customer retention, customer switching and customer relations. Notice that customer can mean any of the four types we defined in our blog post “What Is Customer Experience Or CX?”, not just consumer as in business-to-consumer,… Continue reading »
The Happy Customer
Welcome to our series of blog posts on beginner-level customer experience as defined by marketing when the customer is put in focus! We’ll walk through concepts such as customer retention and customer loyalty programmes to make sure you and your team all mean the same thing when meeting to plan for the present and future.… Continue reading »
Marketing Basics: The Marketing Process In Five Steps
Marketing your offerings to attract customers happens in a process of five general steps, regardless of size of firm, business model and products sold, but do you know what they are? They seem easy enough, yet bankruptcies happen and companies fail to renew themselves in changing times. We will start by thinking about what marketing… Continue reading »
