Trees growing on building facades, drinking sea water, growing food indoors, trapping sunlight in the most diverse contraptions, and the list keeps going on. There is no limit to human creativity and ... Continue Reading
First Steps Into Accounting
There is a shocking number of entrepreneurs with only the faintest idea of accounting, the tool to stay on track regarding the financial health of your firm. With our help, through this blog series ... Continue Reading
A Business Strategy Primer
Business strategy and strategy in general are among the most abstract concepts when you first start working with them, yet their purpose is far from theoretical, something to remaining impossible to ... Continue Reading
Marketing Basics
Welcome to our beginner-level series on marketing! Academically defined, marketing is the only revenue-generating function (sales are considered part of the marketing process) and as such what makes ... Continue Reading
The Happy Customer
Welcome to our series of blog posts on beginner-level customer experience as defined by marketing when the customer is put in focus! We'll walk through concepts such as customer retention and customer ... Continue Reading